Watch the change that fits your offer
Configure the markets, accounts, buildings and signal conditions that matter to your PropTech proposition instead of treating every news item as intent.
For PropTech revenue teams
Turn your market thesis into a repeatable CRE sales workflow.
Signal OS gives PropTech sales teams one governed place to define the commercial real estate changes that fit their proposition, investigate why an account may matter now, and turn verified evidence into a human-approved next step.
Built for sales teams offering
- Building energy and controls
- Asset and property operations
- Workplace and occupancy
- ESG and compliance data
- Capital-project delivery
Synthetic worked example · Property-operations software
See how one CRE change becomes a governed sales play.
The evidence narrows the commercial question; it does not manufacture certainty or send an unreviewed message.
- SignalA managing agent wins a 14-asset office mandate with mobilisation in 60 days.
- QualificationThe portfolio and go-live are verified; the computer-aided facilities management (CAFM) incumbent and contract break remain unknown.
- ActionCreate tasks to identify the mobilisation director, regional facilities leads and incumbent platform.
- DraftPrepare a question-led email using only verified mandate facts. A rep must approve it before sending.
The commercial gap
Your CRM remembers the account. Signal OS helps explain why now.
Commercial real estate buying moments are spread across portfolio news, building context, sustainability commitments, tenders, workplace change and leadership moves. Signal OS turns those fragments into one inspectable decision trail.
Build an evidence-backed “why now”
Connect source evidence to account context, timing, likely stakeholders and contradictions before a sales rep spends attention.
Route the next move, not another alert
Create a governed task, opportunity, research action or tailored draft inside the operating rhythm your team already follows.
Fits the existing sales stack
Not another CRM. Not another contact database.
Signal OS sits between the sources that reveal commercial real estate change and the systems where your team manages relationships and execution.
CRE evidence and account data
Public evidence, configured sources, CRM context, CSV data and supported enrichment workflows contribute facts—not automatic conclusions.
Qualification and orchestration
Research, confidence, relevance, timing and the next governed action stay connected in one auditable workspace.
Your systems of record and action
Approved opportunities, tasks, notes and outreach move into the CRM and communication workflow your team already uses.
CRM, Apollo/Lusha, mailbox and other third-party licences remain separate. Connector availability does not consume mailbox or calendar identity capacity.
Commercial real estate signal patterns
Focus on change with a plausible path to action.
The useful pattern depends on what you sell. Signal OS helps a team define, research and govern the signals that match its own market thesis.
Ownership or strategy change
Acquisitions, disposals, mandates and portfolio programmes can alter priorities, stakeholders and timing.
Retrofit or refurbishment
Energy targets, asset upgrades and capital plans may create a reason to investigate a buying window.
Lease or occupancy change
Relocations, renewals and workplace programmes can reshape requirements across people, space and technology.
New decision mandate
A relevant appointment matters only when its remit, account context and likely priorities support the hypothesis.
Tender or partner activity
Procurement evidence can clarify scope and timing while preserving the difference between a fact and an assumption.
Operational technology change
Building programmes and partner shifts can reveal where a proposition may become relevant across an estate.
Evidence before outreach
Fast research. Inspectable reasoning. Human-approved action.
- Sources and assumptions stay distinct
- Confidence and contradictions remain visible
- Individual outbound messages require approval
Straight answers
Where Signal OS fits—and where it does not.
Is Signal OS a CRM?
No. It is a workspace-level intelligence and orchestration layer that creates governed outputs for the CRM and tools you already use.
Does it replace a CRE database or Apollo/Lusha?
No. Those services can supply account, contact or enrichment data. Signal OS connects evidence, qualification and action while their licences and usage remain separate.
Who is it for?
PropTech and built-environment sales teams with a defined ideal customer profile and a proposition that becomes more relevant when something changes across a CRE account or building.
What makes a signal useful?
A relevant change, current evidence, a credible account-level implication and a next step a person can inspect and approve. A keyword mention alone is not a qualified buying signal.